Jennifer Douglas's blog

We’ve grown up in a world of outbound marketing. Billboards, TV commercials, radio ads… We’re so constantly bombarded by companies trying to grab our attention that life somewhat feels like a carnival ride in a corporate-themed spook house. Billions of dollars are flushed into this type of marketing every year – but the smarter ones among us have noticed the need to evolve to keep up with today’s flow. Truth is, we are so used to having companies jumping out at us through so many outlets, that our brains have learned to shut out the noise.